Umiya Mobile IPO: Rajkot-Based Retailer Aims to Raise ₹24.88 Crore, Listing on BSE SME Platform on August 4, 2025
Umiya Mobile Limited, a leading multi-brand electronics retailer based in Rajkot, Gujarat, launched its Initial Public Offering (IPO) on July 28, 2025, aiming to raise ₹24.88 crore through a fixed-price issue. The IPO, open for subscription from July 28 to July 30, 2025, is set to list on the BSE SME platform with a tentative listing date of August 4, 2025. Priced at ₹66 per equity share, the minimum lot size is 2,000 shares, requiring a minimum investment of ₹2,64,000 for retail investors and ₹3,96,000 for HNIs applying for three lots (6,000 shares).
Company Overview
Established in 2012, Umiya Mobile is a prominent retailer of smartphones, mobile accessories, and consumer durable electronics in Western India. As of March 31, 2025, the company operates 219 stores across 40 cities, with 149 in Gujarat, 69 in Maharashtra, and one in the Union Territory of Dadra and Nagar Haveli and Daman and Diu. This includes 20 company-owned stores and 199 retail outlets. Umiya Mobile offers products from top brands like Apple, Samsung, Xiaomi, Oppo, Vivo, Motorola, Realme, and Google Pixel for smartphones, and Sony, LG, Panasonic, and Godrej for consumer electronics such as Smart TVs, air conditioners, refrigerators, and coolers. The company also promotes in-house brands like Umiya, My Phone, and Phone Plus for smaller vendors under specific partnership criteria.
With a workforce of 127 employees and promoters Jadwani Kishorbhai Premjibhai, Jadwani Girishkumar Premjibhai, and Vijesh Premjibhai Patel, who bring over 12 years of industry expertise, Umiya Mobile focuses on multi-brand retailing, strategic partnerships, and robust after-sales support backed by manufacturer warranties.
IPO Details
The IPO comprises a fresh issue of 37.7 lakh equity shares with a face value of ₹10 each, totaling ₹24.88 crore, with no offer-for-sale component. Managed by Smart Horizon Capital Advisors Private Limited as the book-running lead manager, Bigshare Services Pvt Ltd as the registrar, and Shreni Shares Limited as the market maker, the IPO allocates 50% to retail investors and 50% to HNIs, with no QIB quota. Investors can apply via ASBA or UPI through brokers like Zerodha, with a minimum application of 4,000 shares and additional bids in multiples of 2,000 shares.
The net proceeds will primarily be used to repay or prepay borrowings from banks and financial institutions, with the remainder allocated for general corporate purposes.
Financial Performance
Umiya Mobile has demonstrated strong financial growth. In FY24, the company reported revenue from operations of ₹451.58 crore, a 35.4% increase from ₹333.54 crore in FY23. Profit After Tax (PAT) soared by 141% to ₹5.7 crore in FY25 from ₹2.35 crore in FY24. For the six months ending September 30, 2024, revenue stood at ₹270.5 crore with a PAT of ₹3.82 crore. On an annualized basis for FY25, revenue is projected at ₹541 crore, with a PAT of ₹7.64 crore, reflecting a PAT margin of 1.41%, an ROE of 31.49%, and an ROCE of 19.89%. The EBITDA for FY25 is ₹12.94 crore, with an EBITDA margin of 2.39%. The IPO’s P/E ratio, based on trailing earnings, is approximately 16.6, with a post-IPO market cap estimated at ₹94 crore.
Smartphones account for 94-95% of the company’s revenue, highlighting its strong foothold in the mobile retail segment, driven by technological advancements and consumer demand.
Market Context and Sentiment
The Umiya Mobile IPO is part of a busy week for SME IPOs, with offerings like Kaytex Fabrics, Repono, and BD Industries collectively aiming to raise over ₹7,000 crore across mainboard and SME segments. The Indian IPO market is experiencing renewed momentum in 2025, with SME IPOs attracting significant retail interest despite their higher risk profile.
Sentiment on platforms like X is mixed. Some investors are cautious, citing concerns about SME IPOs in the retail sector, with one user humorously referencing the trend of “mobile shop” IPOs. Others note the IPO’s P/E ratio of 16.6 as reasonable but warn that electronics retail has historically underperformed. The grey market premium (GMP) is currently unavailable, suggesting limited speculative activity.
Key Dates and Investor Considerations
- Subscription Period: July 28, 2025 – July 30, 2025
- Allotment Finalization: July 31, 2025
- Shares Credited to Demat Accounts: August 1, 2025
- Tentative Listing Date: August 4, 2025
- Allotment Status Check: Available on Bigshare Services Pvt Ltd’s website post-finalization
Investors should carefully evaluate Umiya Mobile’s fundamentals, including its revenue growth and profitability, alongside market conditions and sector risks. The electronics retail sector is highly competitive with thin margins and reliance on consumer demand. While Umiya Mobile’s extensive store network and brand partnerships are strengths, the SME segment’s volatility and lack of QIB allocation may limit institutional support. Investors are advised to review the Draft Red Herring Prospectus (DRHP) filed with SEBI on March 31, 2025, for detailed insights.
For more information, contact Umiya Mobile at Plot No. 3, Ward No. 7, C.S. No. 5805, Vhora Aghat, Gondal Road, Rajkot-360004, Gujarat; Phone: +91 73593 39209; Email: investors@umiyamobile.in.
Disclaimer: SME IPOs carry higher risks due to their smaller scale and market volatility. Investors should thoroughly assess the company’s financials, industry trends, and risk tolerance before applying. This article is for informational purposes only and not investment advice.
