SUMMARY
Mahindra Group-backed Classic Legends, known for Jawa, Yezdi, and BSA motorcycles, is gearing up for a potential stock market listing within the next 12-18 months. The company, which operates an electric vehicle R&D center in the UK with government support, has developed an electric motorcycle but is waiting for better market conditions, particularly improved charging infrastructure, before launching its.
Electrical motors
Classic Legends, the Mahindra Group-supported manufacturer behind the iconic Jawa, Yezdi, and BSA brands, is poised for a public listing in the near future, with a possible timeline of 12-18 months. The company aims to establish itself as a leading mid-market motorcycle brand globally, according to its managing director and co-founder.
On the topic of going public, the company’s leadership emphasized that a stock market listing is a definite plan, driven not by immediate capital needs but by the strategic vision of building a global brand. The company recently introduced stock options for employees and has existing investors, signaling that a listing is a logical step. With ₹875 crore in capital reserves, the company is not pressed for funds but sees a public listing as a way to fuel future growth.
Classic Legends launched its BSA brand in the UK before India, showcasing its ambition to compete globally in the mid-market motorcycle segment. The leadership expressed confidence in the need for a credible mid-market brand worldwide, with plans to leverage capital markets to support this vision.
Regarding electric vehicles, the company has completed development of an electric motorcycle but is holding off on its launch until the market matures. Key challenges include the high cost of long-range battery packs, limited charging infrastructure, and insufficient retail financing options for electric motorcycles. The company anticipates that electric adoption will first gain traction in scooters, followed by commuter bikes, with premium classic motorcycles likely to be the last segment to transition.
Classic Legends benefits from a strong partnership with the UK government, which has provided a 50% grant to establish an electric vehicle R&D facility in Coventry. This center is actively developing electric motorcycles, and the UK is likely to be the first market for the launch of Classic Legends’ electric bike, though specific details remain undisclosed.
Disclaimer: Investments in securities are subject to market risks. Read all related documents carefully before investing. Broker Uplifting Securities Pvt. Ltd.: SEBI Registration No. INZ000315837 | NSE TM Code: 13942 | BSE TM Code: 6155 | CDSL Reg No.: IN-DP-761-2024.
Procedure to file a complaint on SEBI SCORES: Register on the SCORES portal. Mandatory details include Name, PAN, Address, Mobile Number, and E-mail ID.
Attention Investors: Prevent unauthorized transactions in your Demat/Trading account by updating your mobile number/email with your depository participant/stockbroker. KYC is a one-time exercise through a SEBI-registered intermediary.