All details for Cash Ur Drive Marketing IPO: Dates, price, financials, objectives, KPIs, registrar, and business overview.
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Cash Ur Drive Marketing IPO: At a Glance
IPO Timeline
| IPO Activity | Date |
|---|---|
| IPO Open Date | July 31, 2025 |
| IPO Close Date | August 4, 2025 |
| Basis of Allotment (Tentative) | August 5, 2025 |
| Refunds Initiation (Tentative) | August 6, 2025 |
| Credit of Shares to Demat (Tentative) | August 6, 2025 |
| IPO Listing Date (Tentative) | August 7, 2025 |
IPO Price & Lot Size
| Issue Price Band | ₹123 – ₹130 per share |
|---|---|
| Market Lot | 1,000 Shares |
| Retail Min | 2 lots (2,000 shares) – ₹2,60,000 |
| Retail Max | 2 lots (2,000 shares) – ₹2,60,000 |
| S-HNI Min | 3 lots (3,000 shares) – ₹3,90,000 |
| S-HNI Max | 7 lots (7,000 shares) – ₹9,10,000 |
| B-HNI Min | 8 lots (8,000 shares) – ₹10,40,000 |
Company Financials (â‚ą Crore)
Bar Chart: Revenue, PAT & Net Worth
Line Chart: Revenue, PAT & Net Worth
| Period Ended | Assets | Revenue | Profit After Tax | EBITDA | Net Worth | Reserves & Surplus | Total Borrowing |
|---|---|---|---|---|---|---|---|
| 31 Mar 2025 | 94.39 | 142.18 | 17.68 | 20.67 | 55.98 | 42.80 | 0.18 |
| 31 Mar 2024 | 93.36 | 97.77 | 9.22 | 8.81 | 23.59 | 17.59 | 0.45 |
| 31 Mar 2023 | 76.33 | 81.31 | 5.15 | 5.42 | 14.37 | 14.27 | 5.06 |
Key Performance Indicators (KPI)
| KPI | Values |
|---|---|
| ROE | 44.43% |
| ROCE | 41.55% |
| RoNW | 44.43% |
| PAT Margin | 12.69% |
| EBITDA Margin | 14.84% |
| Price to Book Value | 6.61 |
| EPS (Pre IPO) | 13.41 |
| EPS (Post IPO) | 10.02 |
| P/E (Pre IPO) | 9.69 |
| P/E (Post IPO) | 12.98 |
Objects of the Issue
| S.No. | Objects of the Issue | Expected Amount (â‚ą Cr.) |
|---|---|---|
| 1 | Investment in Technology | 5.31 |
| 2 | Capital expenditure | 5.97 |
| 3 | Funding the Working Capital requirement | 33.00 |
| 4 | General Corporate Purposes | – |
About Cash Ur Drive Marketing Ltd.
Incorporated: July 2009
Business: Specialist in outdoor advertising, especially vehicle wrap advertising (mobile billboards).
Services: Transit Media (cab branding, in-cab ads, taxi wraps, auto branding), Outdoor (billboards, hoardings, digital wall painting, panels), Print Media (newspapers, magazines), Digital Media, 360-Degree Campaigns (integrated outdoor, digital, POS).
EV Advertising: Ads on electric vehicles and charging stations.
Clients: Wide range, including major brands seeking impactful transit/outdoor reach.
Branches: Chandigarh, Lucknow, Mumbai, Noida.
Accreditations: DAVP (Directorate of Advertising & Visual Publicity), INS (Indian Newspaper Services).
Employees: 87 payroll, 3 contract (as of June 30, 2025).
Promoters: Raghu Khanna, Parveen K Khanna, Bhupinder Kumar Khanna
- DAVP & INS accredited
- Experienced & qualified management
- Comprehensive, client-centric service provider
Contact Details
4th Floor, SCO0032, Sector17C,
Chandigarh, Chandigarh, 160017
Phone: +91 7011293001
Email: cs@cashurdrive.net
Website: https://www.cashurdrive.com/
Frequently Asked Questions (FAQ)
The price band for Cash Ur Drive Marketing IPO is â‚ą123 to â‚ą130 per share.
The IPO is scheduled to open for subscription on July 31, 2025, and close on August 4, 2025.
The minimum investment for retail investors is â‚ą2,60,000 (2,000 shares at the upper price band of â‚ą130 per share). The minimum lot size is 1,000 shares, but retail investors must apply for at least 2 lots (2,000 shares). For HNI, the minimum investment is â‚ą3,90,000 (3,000 shares or 3 lots).
You can apply for the IPO through:
- Your bank's net banking platform (ASBA facility)
- Brokerage accounts, using UPI or offline forms
- Registered investment platforms
- Designated branches of syndicate banks
Retail investors can bid at the cut-off price. Detailed instructions are available in the Red Herring Prospectus (RHP).
Cash Ur Drive Marketing Ltd. is an Out-of-Home (OOH) advertising company specializing in transit media, outdoor media, digital wall painting, events, and digital marketing. Its revenue sources include:
- Transit media: Cab branding, in-cab advertising, bus branding (including 1,100 e-buses), and auto hood ads
- Outdoor advertising: Billboards, hoardings, and digital wall painting
- Print media: Ads in newspapers, magazines, and trade journals
- Digital marketing and event promotions for various sectors (pharmaceuticals, education, FMCG, etc.)
- Advertising on EV charging stations
The company operates in Chandigarh, Lucknow, Mumbai, and Noida, with a focus on sustainable advertising solutions.
Key risks to consider include:
- Market risk: Dependence on the advertising industry, sensitive to economic and consumer spending trends
- Competition: Intense competition from other OOH and digital advertising firms
- Operational risk: Reliance on contracts with transit partners and EV infrastructure
- Regulatory risk: Compliance with advertising regulations and government policies
- Client concentration: Dependence on key clients in sectors like FMCG, education, and government campaigns
Investors should review the risk factors in the RHP before investing.
The net proceeds from the fresh issue (â‚ą54.73 Cr, excluding market maker portion) will be used for:
- Investment in technology: â‚ą5.31 Cr
- Capital expenditure: â‚ą5.97 Cr
- Working capital requirements: â‚ą33.00 Cr
- General corporate purposes: Remaining amount
The offer for sale proceeds (â‚ą2.69 Cr) will go to the selling shareholder, Parveen K Khanna, after deducting offer-related expenses and taxes.
Cash Ur Drive Marketing has shown strong growth:
- Revenue growth: â‚ą81.31 Cr (FY23) to â‚ą97.77 Cr (FY24) to â‚ą142.18 Cr (FY25), a 45% increase from FY24 to FY25
- Profit after tax: â‚ą5.15 Cr (FY23) to â‚ą9.22 Cr (FY24) to â‚ą17.68 Cr (FY25), a 92% increase from FY24 to FY25
- Net worth: â‚ą14.37 Cr (FY23) to â‚ą23.59 Cr (FY24) to â‚ą55.98 Cr (FY25)
- Advertising rights: 2,000 buses (including 1,100 e-buses) and EV charging stations
- Accreditations: DAVP and INS, with partnerships in government campaigns
The company’s focus on transit media and eco-friendly advertising, backed by an experienced management team, supports its growth trajectory.
As of March 31, 2025:
- Total borrowings: â‚ą0.18 Cr
- Debt-to-equity ratio: ~0.003 (based on net worth of â‚ą55.98 Cr)
- Revenue: â‚ą142.18 Cr, supporting strong financial stability
The company’s low debt levels and high revenue growth indicate a robust financial position.
The book running lead manager for the Cash Ur Drive Marketing IPO is Narnolia Financial Services Ltd. The registrar is Bigshare Services Pvt Ltd, and the market maker is Prabhat Financial Services Ltd.
Note: The information provided here is based on the RHP and available data as of July 25, 2025. For the most updated and accurate details, including subscription status and grey market premium, please refer to the Red Herring Prospectus (RHP) or consult with your financial advisor.
